| Clue | Length | Answer |
|---|---|---|
| Slogan | 5 letters | motto |
| ||
| Slogan | 5 letters | rally |
| ||
| Slogan | 6 letters | mantra |
| ||
| Slogan | 6 letters | byword |
| ||
| Slogan | 6 letters | warcry |
| Slogan | 7 letters | precept |
| ||
| Slogan | 7 letters | tagline |
| ||
| Slogan | 7 letters | war-cry |
| Slogan | 8 letters | tag-line |
| Slogan | 9 letters | watchword |
| Slogan | 9 letters | catchword |
| ||
| Slogan | 10 letters | shibboleth |
| ||
| Slogan | 10 letters | cachphrase |
| Slogan | 11 letters | catchphrase |
| ||
| Slogan | 11 letters | recruitment |
| ||
| Slogan | 12 letters | rallying-cry |
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- repeated slogan
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- slogan seen in german trams
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- bloke with skill turned to chant
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- golden saying
- Guide
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